Let's Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause by Christine Clifford

Author:Christine Clifford [Clifford, Christine]
Language: eng
Format: mobi
Publisher: Wiley
Published: 2013-03-07T14:00:00+00:00

What? “I'm not famous,” you're thinking. I didn't think I was either until I was recently hired to star in a Hollywood-made documentary. When the Hollywood producers did a Google search for “cancer survivors,” my name kept popping to the top of their list. When they contacted me to discuss starring in their documentary, I was able to immediately send over my marketing kit, including accomplishments, articles, references, and links to hundreds of connections that could help them make the documentary a success. This all happened as a result of spending money to make money: I had invested in myself—in my website, marketing materials, and presence—to put myself in the path of luck. Pay more now; reap more later.

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